Innovation survey

A recent survey lets us see what is going on inside corporate innovation efforts:

When asked how tightly coupled their innovation processes are tied to their corporate strategy, only 22% said they were “tightly coupled.” Another 22% characterized the relationship between innovation and strategy as “more or less.” Innovation must support the overall corporate strategy. Otherwise, it may never get the ongoing support it needs, or will be treated as a “non-core” business function.
Most companies seem to be focused on incremental innovation. 53% of respondents are focusing their business portfolios in this area, while another 17% are pursuing new business models. I think this last figure is encouraging, because this is a big area for potential growth. It’s certainly a bit higher than I thought it would be, given the historical focus of most organizations on product innovation.

Full Survey at PermanentInnovation, here