Virtual marketing, where consumers interact with a simulation of a product online or in some other electronic way will become a larger and larger part of marketing products. One thing to watch out for is that people generate false memories when they interact with virtual products.
The next time you’re in the market for a new camera, it might be best to read about the product’s capabilities in a brochure rather than taking it for a test-run in an interactive, computer-generated virtual world. New research finds that’s because while Web sites offering object interactivity may improve vivid mental images compared to those with simple static pictures and text, those virtual experiences can lead to the creation of fabricated recollections that pose as memories — commonly referred to by psychologists as false positives.
uwnews.org | University of Washington News and Information.
The consumer could remember features or characteristics of the product that do not exist in the real product.
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