This new paper is made out of millions of tiny plastic beads. The beads spin to a “on” or “off” – “black” or “white” based on electrical impulses. All together, all the tiny beads create a message on the “paper” which can be changed at any time.
Gyricon has bult an interesting commercial applicaton from what is known as the emerging technolog of “smart paper”. The SyncroSign has several versons ranging from small to large that could be used in all sorts of sales and commercial venues.
The SyncroSign messages can be changed via WiFi or Ethernet using software. And, the messages can be scheduled to show up at a predetermined time.
“Changing the way retailers approach in-store signage, SyncroSign Merchandiser FreeStyle, is an innovative, battery-powered, wireless, display designed to help improve the execution of pricing and promotional strategies. Combined with SignSync Enterprise software, Gyricon’s solution gives retailers the ability to improve price integrity with Point-of-Sale (POS) integration, optimize their merchandising activities and leverage the eSignage infrastructure for operational efficiencies such as the display of planograms and restocking information.”
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